Clean. Effective. Natural.

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Hair & Body wash
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Hair & Body wash

Hair & Body wash
€21,50 EUR
€21,50 EUR

3 Steps to cloud-soft Skin

The Puffy & Me set is the ideal combo for your beloved ones' skin.

€55,00 EUR

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Formulas you can trust

A formula you can trust

Pediatrician-approved formula suitable form 0+

Tear-free baths

All formulas are super kind to the skin and eyes

Deep Hydration

Bio Aloe Vera soothes and hydrates skins in depth.

Soothing & balancing

sooths and maintains the natural balance of the skin

Nourish and protect

Nourishes and protects teh skin from dryness.

Clean Formulas

because clean skincare is our mission

Beloved by Kids

because skincare should be a joy

A team with a goal

to redefine clean skincare from 0+

By a pediatrician and a mom of 3

Every formula begins with two roles that define me most: being a doctor- pediatrician and a mother. Created with the highest respect for nature and the delicate needs of children's skin, our collection embodies purity, science, and quiet luxury.


Crafted by a mother. Perfected by a pediatrician.

What our clients say about us

★★★★★

I bought the full set and honestly stopped using almost everything else for my child. I love that I only need three products to cover all the essentials. His skin feels incredibly soft, and the packaging is beautiful.

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★★★★★

At the first sign of redness, I apply this cream, and it works wonderfully for us. I also like that you don’t need to use a large amount.

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★★★★★

This might be my favourite product from the range. My child has dry patches on his legs and arms, and this cream leaves them feeling very soft. It absorbs nicely and keeps the skin nourished.

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★★★★★

Our favourite bath product. It cleans really well without leaving the skin feeling tight or dry. Most importantly—no drama when water gets around the eyes.

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★★★★★

One of the few nappy rash creams I genuinely enjoy using every day. It creates a nice protective barrier and leaves the skin calm and soft.

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Frequently asked questions

What is the return policy?

Our goal is for every customer to be totally satisfied with their purchase. If this isn't the case, let us know and we'll do our best to work with you to make it right.
When will I get my order?

We will work quickly to ship your order as soon as possible. Once your order has shipped, you will receive an email with further information. Delivery times vary depending on your location.
Where are your products manufactured?

Our products are manufactured locally in Bulgaria. We carefully select our manufacturing partners to ensure our products are high quality and a fair value.
How do we formulate our products?

We are extremely transparent when it comes to our formulas and are proud to work with the best suppliers. On every products page you can see the list of ingredients and what ingredient is bio certified. As a pediatrician and a mom of three, this is mu personal vocation - to deliver a safe, enjoyable experiences for our most precious creatures.